You can download notes from training sessions attended by the Audience Development Manager below:

Do The Write Thing, Heather Maitland, Arts Marketing Association, March 2006

Do The Write Thing Notes

Hints and tips for writing copy in the Arts

Copy Writing Brief

Template of brief for writing your copy – use this when writing copy to focus on aims and objectives

Target Market Matrix

Template of matrix to identify your target markets and which product benefits will appeal to them

TMA "Essentials of Marketing Course" , Wales, September 2006

Hints and tips - Write Well for the Web
Guidelines for writing effective copy for websites